Nat Geo Water Month
Water is a fundamental human need, yet 663 million people around the world today live without access to safe water. In the developing world, one in 10 people lack access to safe water. This problem disproportionately affects women and children, who spend millions of hours a day collecting water instead of working, caring for family or attending school.
Stella Artois has partnered with Water.org for their “Buy A Lady A Drink” campaign to help provide clean water for people in the developing world. This year, Stella Artois has released three new, Limited-Edition Chalices to support the campaign. Each design reflects the artist’s experience and artistic interpretation of the global water crisis in their country, and represents one of the countries where Water.org provides support. For every Limited-Edition Chalice that is sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. Together, we can be the generation that ends the global water crisis.
National Geographic in partnership with Stella Artois & Water.org commissioned Evolve to create a series of brand integrated TV spots & graphic IDs for Water Month 2017.