We had some glass panels in the back, and set to work taking pictures with a fake gun using our team members as stand-ins. We put titles over the pictures, added the glass effects and light distortions, and treated the footage. Four hours later, we sent it to client.
And…. they loved it! It was so cool to see the light bulb turn on for them. They were able to see exactly what we were talking about it, and it got them excited. It was a huge moment for us. It confirmed that the best way to prove what you want to do is to do it. As a company, we feel some of our best moments and opportunities have been when we've said, "Man, what would it be like if we could do something like this?” and then went, “Well, why don't we just do it?"
There are obvious obstacles like time, budget, resources… it's hard to pull together something that you're not being asked to do, let alone commissioned to do, but it's so important for growth to try things, and to have the confidence in yourself and in your team to get an idea done. In this case, it proved our investment in the project and gave our clients confidence in the idea.