ALL MADDEN premieres on FOX, December 25th at 2:00 PM ET.

FOX Sports Celebrates Football Legend John Madden on Christmas Day with Original Documentary. Evolve was honored to collaborate & produce the official trailer and a campaign of promotional spots.

ALL MADDEN is a look into one of the enduring icons of football: John Madden. Centered largely on the 30 years after his Hall of Fame coaching career, the FOX Sports documentary explores Madden’s extraordinary impact on America’s most popular sport, the indelible mark he made on broadcast television and how he revolutionized the video game industry.