About the project

Created by Evolve Studios for General Electric, this commercial celebrates the technology helping redefine what's possible on the world's biggest stage. As a premier sponsor of the 2018 Winter Olympics, GE was bringing innovation to the athletes, teams, and moments that make the Games extraordinary. The spot captures that spirit of progress with a bold look at a company that isn't content to simply play the game, it wants to change it.

Watch the commercial and see innovation in action.

Director