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Client

Universal Music Group
National Geographic

Format

Music Video

Year

2018

Length

3m 36s

Services

Editorial
Post House
Motion Design
VFX
Live Action

About the project

Zedd – One Strange Rock (Original Piece Performance Video)

Music by Zedd 
Produced by Evolve StudioProduced by Zedd

Mixed by Zedd
Orchestrated and Arranged by Brian Tyler
Engineered by Ryan Shanahan

Written by Anton Zaslavski – Zedd Music Empire Administered by Universal Music Publishing Group (ASCAP)

Director

Joel Edwards
Jesse Edwards

Editor

Joel Edwards

Producers

Melissa Daniels
Jen Lewis

Lead VFX

Ryan Trommer

Rating

ZEDD - ONE STRANGE ROCK | CASE STUDY

A UNIQUE PERSPECTIVE

Leveraging the power of music to guide viewers through a unique perspective on planet Earth, National Geographic has partnered with multi-platinum, Grammy Award-winning artist, DJ, composer and producer Zedd and Universal Music Group & Brands to create an original composition and performance music video, inspired by the channel’s “ONE STRANGE ROCK” episodic series executive produced by Darren Aronofsky & Nutopia.

The partnership, conceptualized and managed by Universal Music Group & Brands, also sees Nashville-based multi-award-winning content studio, Evolve Studio, handle end to end production and post production on the video and BTS films featuring Zedd’s creative journey and performance.

Directed by Evolve’s Joel Edwards, the leading 3’31” film shot in Hollywood’s Bronson Canyon cave combines live-action, VFX and projection-mapping to produce mesmerizing visuals to complement Zedd’s original music piece. As the musician performs on a grand piano, in the infamous “Batman” cave, the stunning images of our planet and solar system encapsulate the space. As the music heightens, the world in the cave comes to life and gravity starts to warp.

“This one was just flat out fun. Definitely out there conceptually and really was just our attempt to create an experiential homage to our beautiful planet and this beautiful series National Geographic has produced. The locations in the show really challenge us to think about who we are and what an amazing and strange world we live in. Our biggest challenge was working out how to do justice to and enhance that with Zedd’s performance, without taking away from original beauty of the show’s footage. We ended up projecting many of the show’s best moments and mixed them with a bunch of new custom VFX elements we created. It was an incredible project to work on; with Anton (Zedd), one of the most talented artists in the game and with a full plate of stunning visual inspiration from OSR.”

Joel Edwards

Founder | Executive Producer

ONE STRANGE ROCK

The video’s Producer, Melissa Daniels, also echoed the excitement of this project.

“Working with the entire Zedd, Universal, and Nat Geo team was a collaborative process from beginning to end. It was incredible seeing the vision for this project realized. The care our team put behind ensuring the projections matched not only the music itself but the intricacies of the cave was a true challenge. Our production team really rose to the occasion and knocked it out of the park. Projecting nature on nature and mixing in the track created a unique way for us to connect and celebrate this planet that gives so much to us.”

MIRRORING HOW “ONE STRANGE ROCK” UNRAVELS THE STORY OF OUR PLANET, THE PERFORMANCE IS PART OF A SERIES OF FOUR FILMS WHICH FOLLOW ZEDD OVER THE COURSE OF HIS CREATIVE JOURNEY WITH AN INTERVIEW, AND A BEHIND-THE-SCENES LOOK AT ZEDD’S RECORDING PROCESS – ALL CULMINATING IN THIS FINAL PERFORMANCE.

ZEDD COMMENTS: “I’VE ALWAYS BEEN A FAN OF DARREN ARONOFSKY, AND AM REALLY EXCITED TO PARTNER WITH NATIONAL GEOGRAPHIC TO CREATE AN ORIGINAL COMPOSITION FOR THE SERIES. I’VE IMMERSED MYSELF IN THE VISUAL SPECTRUM AND AM INSPIRED TO TAKE ON A DIFFERENT APPROACH BY EXPERIMENTING WITH NATURAL SOUNDS AND EXPLORING GRAND THEMES THAT ARE REPRESENTATIVE OF THE WORLD AROUND US.