Project

The Crossover | Disney+

Premieres April 4th

Based on the critically-acclaimed best-selling novel in-verse by Kwame Alexander, “The Crossover” introduces teen brothers Josh and Jordan Bell, widely considered basketball phenoms. Through his lyrical poetry, an adult version of Josh, aka Filthy McNasty, narrates the story of he and his brother’s coming of age, on and off the court, as their former professional basketball player father adjusts to life after basketball, and their mother finally pursues lifelong dreams of her own.

Evolve Studios was commissioned by Disney’s Creative Marketing Team to help bring this promotional campaign to life.

Production & Post by Evolve Studios

Written + Directed by Dwayne Logan

Head of Production: Jen Lewis

Produced by Andrea Bernick

Line Producer Brent Fosner

Cinematography by James King

Edited by Mark Ablaza

Post Supervisor: Melissa Floreth

Executive Producers: Joel Edwards & Daniel Kiedis

Client

Disney+

Content

Promo